Danepak is the UK’s no.1 bacon brand so bacon is an important category for the brand. 

The challenge was to design a chilled premium bacon packaging format to revolutionise the way that bacon is sold on shelf and that will be fresher for longer. The points of consideration included consumer convenience (opening,closing, handling), Innovation(good ideas and materials), display (shelf impact, format and graphics). 

 

My idea was to design both, outer and inner packaging for an excellent opening experience. The inner packaging includes a custom made by using vacuum sealer, polythene re-sealable bag that can be sealed again to be able to keep remaining bacon fresher for longer. It also contains a custom made insert tray of waxed mirror card with tabs. Tabs will allow the bacon to slide in and out easily from the bag The gold colour and little crown symbols were added to give trays Danepak’s identity of a premium range. All materials are suitable for food and are recyclable.